Now that you’ve passed your real estate test, found a great office to sign with and you’re ready to start making those prospecting calls you might want to check out some of the tips below. Before you pick up that phone you will need to learn the Do-Not-Call (DNC) Registry Rules. Failing to do so can get very expensive.  There are many pitfalls in the real estate business that can get you into trouble.  This is an important issue to be aware of.

Obtain The Do-Not-Call Procedures From Your Broker

Hopefully, your broker has a published Do-Not-Call procedures manual and some training to help you understand the rules thoroughly. If so, get your hands on that document, read it and adhere to the procedures.  Take these warnings to the bank and protect yourself. Fines can run as high as $11,000 per violation. If your broker doesn’t have any guidelines, the NAR can provide you with some guidance on the DNC rules.

Learn When It Is Permitted to Call a FSBO

If you have a client who has expressed an interest in a FSBO’s property, NAR has maintained that it should be permissible to call the FSBO and work with them on behalf of your buyer client.  Calling them to obtain the listing or making solicitation approaches while representing your buyer can be a violation.

A Referral Isn’t Excepted from the DNC Rules

A friend knows someone that’s thinking of selling their home. Or maybe a friendly mortgage broker gives you a name and number of a buyer prospect they are working with. Leads like these are a problem if they are on the DNC registry and you call them.  You will be in violation of the rules “if you personally do not have a provable business relationship in the last 18 months or a provable inquiry from them to you in the last 90 days”.

Make Sure Your Open House Guest Book Obtains Calling Permission

Your open house, or any other function you engage in that uses a guest book for sign-in, will usually ask for phone numbers or more.  Although it’s unclear if you’ll break the rules for not asking, use a check box with a notation similar to: ”It’s OK to call me” next to the phone number line.

Interested in DNC training for your staff? Just call or write PSS at (310) 833-0432 Email: Info@PSSPROS.com.

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